I BELIEVE WE CAN MAKE A DIFFERENCE IN THE LIVES OF THOSE AROUND US

I believe in focusing our brand message around what the organization believes in, why we make the product you sell. My commitment is to listen to our partners and reflect an outward mindset, showing a commitment on growing and impacting their business (B2B) and not just improving our own.

ACHIEVEMENTS

Over 5 Million Youtube Views

Leveraging Video as a Lead funnel

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Medeco Security Center Program

Launch of the biggest dealer progam in the industry

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I Believe Campaign

2012 - 2013 Medeco I Believe Campaign

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Revolution Product Launch

Successful launch of a touch screen talking lock

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Artwork

Featured on Day of the Shirt

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Rebranding Arrow

Shifting channel strategy and targeting Arrow at the locksmith

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Mobile Showroom

A Traveling Showroom which made over 300 locksmith stops a year

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Digital Signage

Central source for content at over 150 locations

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"My vision is to make a difference in the daily lives of others; empowering coworkers, listening to customers, and creating positive interactions with our product. I believe in focusing our brand message around what the organization believes in, why we make the product we sell. Our commitment is to listen to our partners and reflect an outward mindset, showing our commitment is on growing and impacting their business and not just improving our own.

Changing our mindset towards the needs of our partners affects the way we market our products, the way employees view their contribution and the way customers measure our impact on their organization. Mutually committed and mutually successful.

-Brad Smith / The Marketteur

START WITH WHY

The Medeco "I Believe" Campaign is, at its core, a philosophy of starting with Why it is we produce what we produce. Why do customers care and what role do our employees play in this process.

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RE-BRANDING

In the fall of 2006 the Arrow brand received a major overhaul. After switching factories for the second time and now changing target markets completely; Arrow was able to reinvent itself as the Security Professionals Choice.

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PRODUCT LAUNCHES

The Revolution touchscreen lock was the first product of its kind to be produced and sold into the locksmith industry. A comprehensive launch plan was initiated that targeted locksmith wholesalers, dealers and end users. This project was the first of its kind in the industry to utilize "New Media" during a campaign.

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PROGRAM DESIGN

The Medeco Security Center Program was a quasi franchise concept where funds would be allocated to help grow dealer partners.

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PRODUCT MANAGEMENT

Manager of our OEM division at the time and we had been approached about purchasing a file locking bar from another manufacturer. For some lucky reason the president at the time gave me the opportunity to run the project soup to nuts, in additional to my day job.

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CREATIVE AUTEUR

I enjoy learning new skills and stretching myself to accomplish fascinating projects. From publishing a book, writing screenplays all the way to building a life size R2D2.

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